Shedding light on the phenomenon of 'Virtual Influencers' through the lens of Islamic marketing Ethics

Virtual Influencers are on the rise, and nevertheless confounding phenomenon. Why are humans attracted to figures they know don't exist, and such take flight on social media on a daily basis. This rise has seen some concerns from ethical standpoints, but an investigation of Islamic Ethics integration is not yet researched. This style of marketing comes with its own legal and ethical drawbacks, yet, it is not addressed or managed in the right manner. It's psychological impact is an intriguing find, which is yet to be completely seen through the teaching of Islamic Jurisprudence, particularly those laws that concern with the Fatimid sect of the Ismailis.