Key Success Factors For Customer Relationship Management (CRM) Projects Within SMEs. Emirati Journal of Business, Economics, & Social Studies, [S. l.], v. 1, n. 2, p. 73–85, 2022. DOI: 10.54878/xfaz0661. Disponível em: https://emiratesscholar.com/directory/index.php/ejbess/article/view/28.. Acesso em: 20 sep. 2025.