The impact of big data on customer experience. Emirati Journal of Business, Economics, & Social Studies, [S. l.], v. 4, n. 1, p. 34–44, 2025. DOI: 10.54878/ayha0f35. Disponível em: https://emiratesscholar.com/directory/index.php/ejbess/article/view/1029.. Acesso em: 13 sep. 2025.