Smart tools have enabled the development of PR processes to promote and disseminate content because of the nature of close PR activities. The 1st Media Innovation: Opportunities and Challenges, [S. l.], v. 1, n. 1, 2024. DOI: 10.54878/50fn9g19. Disponível em: https://emiratesscholar.com/directory/index.php/mioc/article/view/265.. Acesso em: 3 jul. 2024.