Abstract
This abstract is about content creation in media and newsrooms that includes a concise but accurate picture of the changes that are beginning. Primarily, we should recognize that the audience has turned to become the creator, which comes about as a result of the availability of social networks and this personal content consumption. Data analytics is one of the ways the media is used to serve different audience segments with content they can relate to.
Keywords
Media trends
Newsroom innovation
Audience-centric content
Authenticity in news reporting
User-generated content
Digital media strategies
Journalism adaptation to the digital age.
