Journal
The Role of Popular Culture in social media on Millenniums’’ behaviors and social Identity
Abstract
Popular culture is comprised of “mainstream” attitudes, beliefs, ideas, and images that
are created by different media outlets ranging from print, television and the Internet. Popular
culture is being greatly endorsed and promoted by the notion of globalization. Where it’s the
idea that the world order is homogenous and harmonized. According to Hebdige, (2012) he
defined popular culture as “a set of generally available artifacts: films, records, clothes, TV,
programs, modes of transport, etc.” he argues that it is often known as market culture or
mainstream culture. Due to the effect of Media globalization and popular culture, adolescents
are being exposed – both negatively and positively- to numerous influential figures through
radio, Internet, print media and television (Giles and Maltby 2003). At the peak of media
globalization and with the rise of popular culture the phenomenon of celebrity culture has
emerged (Gamson 1994; Holmes and Redmond 2006;).
are created by different media outlets ranging from print, television and the Internet. Popular
culture is being greatly endorsed and promoted by the notion of globalization. Where it’s the
idea that the world order is homogenous and harmonized. According to Hebdige, (2012) he
defined popular culture as “a set of generally available artifacts: films, records, clothes, TV,
programs, modes of transport, etc.” he argues that it is often known as market culture or
mainstream culture. Due to the effect of Media globalization and popular culture, adolescents
are being exposed – both negatively and positively- to numerous influential figures through
radio, Internet, print media and television (Giles and Maltby 2003). At the peak of media
globalization and with the rise of popular culture the phenomenon of celebrity culture has
emerged (Gamson 1994; Holmes and Redmond 2006;).
Keywords
Culture in social media
behaviors and social Identity
