Journal

Media sustainability coverage and its impact on CSR adoption in the business sector in Dubai

Abubaker Eltom
Emirati Journal of Business, Economics and Social Studies 07 Aug 2026 729 views

Abstract

In light of the growing global interest in sustainability and its requirements as a result of the environmental, economic and social conditions that the world is witnessing, it is necessary to consider the roles assigned to all sectors of society, perhaps the most important of which is the business sector, and the extent to which it fulfils its social responsibility through its operations and activities. It is important to consider the lack of integration of this concept in many business ...

Keywords

Keywords: corporate social responsibility sustainability awareness business media

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