COMPREHENDING DUBAI'S IT COMPANIES' CORPORATE CULTURE THROUGH OCTAPACE PROFILING

The most significant component of the existence of a corporate is its culture. It is considered as the DNA of the corporate, which comprises of assumptions and values shared in a corporate sector. The OCTAPACE Profile, developed by Udai k. Pareek, is used in this study to evaluate the degree of corporate culture present in IT sector. The OCTAPACE profile is a 40-item tool that provides an overall view of corporate culture in eight values: Openness, Confrontation, Trust, Authenticity, Proaction, Autonomy, Collaboration, and Experimentation.

The OCTAPACE culture of the IT sector in Dubai was examined using a descriptive research design with the help of a 4-point scale structured questionnaire. Fifty software employees working in various firms in the IT sector in Dubai were surveyed using the random sampling approach for the study. The analysis was carried out using Microsoft Excel and SPSS 23, and the paper applies certain statistical methods such as mean, standard deviation, and correlation. The findings demonstrate a strong correlation between each dimensions of OCTAPACE culture. The analysis reveals that employees perceive almost an identical pattern in entire OCTAPACE values, among them, confrontation and collaboration are the most highly valued, and authenticity is the least valued. The study serves as a guideline to the top management to determine the weaker aspects of corporate culture and substantially develop a healthy work environment in the organization. It also aids in developing a competitive advantage and desired organizational performance in the long run.