Journal
The Geomarketing and the competitiveness of the spaces urban Morocco
Abstract
The geomarketing, which combines data analysis with location-based marketing, is a powerful lever for enhancing the attractiveness and competitiveness of cities. In Morocco, the growing urbanization in a context of urbanization calls for innovative approaches to urban development.
The detailed analysis of the spatial dynamics using the tools of the geomarketing (flow mapping, geo-location of consumers, segmentation, geographical, etc) can better understand the uses and needs in a given territory
The detailed analysis of the spatial dynamics using the tools of the geomarketing (flow mapping, geo-location of consumers, segmentation, geographical, etc) can better understand the uses and needs in a given territory
Keywords
Geomarketing
Marketing space
Competitiveness
urban
Attractiveness of territories
urban Development
land use
Data
mapped
Mapping
behavioral
Segmentation
spatial
geographic Targeting
Intelligence
geospatial
Mégadonnées.
