Skip to main navigation menu Skip to main content Skip to site footer

Articles

Vol. 3 No. 2 (2025): Emirati Journal of Digital Arts & Media

The Role of Lighting Design in Enhancing the Dining Experience in Hard Rock Café and Texas Chicken Restaurant in Dubai

  • Angela M. Cheaib
Submitted
December 9, 2025
Published
2025-12-29

Abstract

 The focus of this research is on the impacts of lighting design on the dining experience of teenagers between ages 12-17, with particular focus on both ends of the restaurant spectrum: Texas Chicken and Hard Rock Café. The study adopted a mixed-methods approach where objective measures of illumination (lux) and color temperature (degree Kelvin) were computed alongside qualitative data from participant interviews and observations guided through the structure. The subset of the initial sample contained 5 participants (3 females and 2 males) who went to both restaurants for dinner and recorded their activities which included moving through the entrance, ordering counter, and dining area observing their experiences. Participants' self-assessment was integrated with the objective data obtained using a light meter to measure the illumination level of the restaurant. Participants, on the other hand, commented on the ambience, comfort, visibility, and experience. The findings showed that the two restaurants differed considerably with regard to the lighting styles used, placing Hard Rock Café as the more lit and warmer space, with greater illumination value and color temperature as well as richer variety of fixture and lighting types. Participants reported greater appreciation for ambience and comfort at these levels. The results indicate that inappropriate lighting may impede satisfaction and psychological well-being among teenagers while appropriate design may bolster these factors.

References

  1. Baron, R. A., Rea, M. S., & Daniels, S. G. (1992). Effects of indoor lighting (illuminance and spectral distribution) on the performance of cognitive tasks and interpersonal behaviors: The potential mediating role of positive affect. Motivation and Emotion, 16(1), 1–33. https://doi.org/10.1007/BF00996485
  2. Lin, I. Y., & Mattila, A. S. (2010). Restaurant servicescape, service encounter, and perceived congruency on customers’ emotions and satisfaction. Journal of Hospitality Marketing & Management, 19(8), 819–841. https://doi.org/10.1080/19368623.2010.514547
  3. Pizam, A., Shapoval, V., & Ellis, T. (2016). Customer satisfaction and its measurement in hospitality enterprises: A revisit and update. International Journal of Contemporary Hospitality Management, 28(1), 2–35. https://doi.org/10.1108/IJCHM-04-2015-0191
  4. Farooq, S., Ahmed, A., & Kamal, M. A. (2020). Assessment of lighting design of restaurants with reference to its aesthetics and function. Civil Engineering and Architecture, 8(4), 714–720. https://doi.org/10.13189/cea.2020.080433
  5. Ulrich, R. S., Zimring, C., Zhu, X., DuBose, J., Seo, H.-B., Choi, Y.-S., Quan, X., & Joseph, A. (2008). A review of the research literature on evidence-based healthcare design. HERD: Health Environments Research & Design Journal, 1(3), 61–125. https://doi.org/10.1177/193758670800100306
  6. Barrett, P., Davies, F., Zhang, Y., & Barrett, L. (2015). The impact of classroom design on pupils’ learning: Final results of a holistic, multi-level analysis. Building and Environment, 89, 118–133. https://doi.org/10.1016/j.buildenv.2015.02.013
  7. Zhai, Q. Y., Luo, M. R., & Liu, X. Y. (2015). The impact of illuminance and colour temperature on viewing fine art paintings under LED lighting. Lighting Research & Technology, 47(7), 795–809. https://doi.org/10.1177/1477153514541832
  8. Cajochen, C. (2007). Alerting effects of light. Sleep Medicine Reviews, 11(6), 453–464. https://doi.org/10.1016/j.smrv.2007.07.009
  9. Veitch, J. A., & Newsham, G. R. (2000). Lighting quality and energy-efficiency effects on task performance, mood, health, satisfaction and comfort. Journal of the Illuminating Engineering Society, 29(1), 91–106. https://doi.org/10.1080/00994480.2000.10748396
  10. Biswas, D., Szocs, C., Chacko, R., & Wansink, B. (2017). Shining light on atmospherics: How ambient light influences food choices. Journal of Marketing Research, 54(1), 111–123. https://doi.org/10.1509/jmr.14.0115
  11. Wu, L., He, Z., King, C., & Mattila, A. S. (2021). In darkness we seek light: The impact of focal and general lighting designs on customers’ approach intentions toward restaurants. International Journal of Hospitality Management, 92, 102735. https://doi.org/10.1016/j.ijhm.2020.102735
  12. OnePoll. (n.d.). Survey reveals nearly a third of Brits have boycotted a bar or restaurant due to poor lighting. Npower. Retrieved from https://www.npower.com/news/articles/lighting-survey-results

Downloads

Download data is not yet available.