Abstract

The Research paper explores the influence of globalization on international visual communication practices in advertising design. It investigates the reciprocal interaction between design principles and structures in the field of advertising, focusing on the impact of Western visual communication practices on advertising in the Gulf Cooperation Council (GCC) region. The study contributes to understanding of the effects of globalization on visual communication, specifically advertising design, and the role of culture in shaping advertising design. It examines the extent to which advertisers in the GCC countries adopt Western visual communication advertising design and how advertising is created or adapted to local cultural, social, and religious values.

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