Comparative Analysis of Western Design Principles and Visual Structure in GCC Advertising Design
DOI:
https://doi.org/10.54878/md9gs037Keywords:
principles of advertising design, design structures, visual communication strategiesAbstract
The Research paper explores the influence of globalization on international visual communication practices in advertising design. It investigates the reciprocal interaction between design principles and structures in the field of advertising, focusing on the impact of Western visual communication practices on advertising in the Gulf Cooperation Council (GCC) region. The study contributes to understanding of the effects of globalization on visual communication, specifically advertising design, and the role of culture in shaping advertising design. It examines the extent to which advertisers in the GCC countries adopt Western visual communication advertising design and how advertising is created or adapted to local cultural, social, and religious values.
References
Proofreading assistance was provided by OpenAI's ChatGPT
Bærenholdt, J. O., Büscher, M., Scheuer, J. D., & Simonsen, J. (2010). Perspectives on design research. In J. Simonsen, J. O. Bærenholdt, M. Büscher, & J. D. Scheuer (Eds.), Design research: Synergies from interdisciplinary perspectives (pp. 1-15). Routledge.
Hanington, B., & Martin, B. (2021). The pocket universal methods of design, revised and expanded: 125 ways to research complex problems, develop innovative ideas, and design effective solutions. Rockport Publishers. O'Reilly Online Learning Platform: Academic Edition (EZproxy Access).
Burckhardt, T. (2009). Art of Islam: Language and meaning. World Wisdom, Inc.
Evans, P., & Thomas, M. (2013). Exploring the elements of design (3rd ed.). Cengage Learning.
Freimane, A. (2020). Identification system of design’s socioeconomic impact towards transformation to a knowledge-intensive economy in Latvia [Doctoral dissertation, Art Academy of Latvia]. Art Academy of Latvia.
Malamed, C. (2009). Visual language for designers: Principles for creating graphics that people understand. Rockport Publishers.
Molnar, F. (1981). About the role of visual exploration in aesthetics. In H. I. Day (Ed.), Advances in intrinsic motivation and aesthetics (pp. 385-413). Springer US.
Nodine, C. F., Locher, P. J., & Krupinski, E. A. (1993). The role of formal art training on perception and aesthetic judgment of art compositions. Leonardo, 26(3), 219-227.
Resnick, E. (2003). Design for communication: Conceptual graphic design basics. Wiley.
Statista. (2022). Market share of major hypermarkets in the United Arab Emirates in 2022. Statista. https://www.statista.com/statistics/1361894/uae-market-share-of-major-hypermarkets/
Swann, A. (2004). The new graphic design school. Wiley.
Wallschlaeger, C., Busic-Snyder, C., & Morgan, M. (1992). Basic visual concepts and principles: For artists, architects and designers. William C. Brown Publishers.
