Abstract

The purpose of this research is to explore the attitudes of potential usage of Artificial Intelligence (AI) in media companies in the United Arab Emirates. The UAE has given more prominence to AI in recent years especially after launching the UAE Strategy for Artificial Intelligence in 2017 which aims toward achieving the country’s continental vision in making the UAE the pioneering in the field of AI by investing this technology in various sectors and integrate a smart digital system for better problem solving (UAE Government Portal, 2020). In addition, the media sector shall have it’s share of AI investment as H.E. Omar Sultan Al Olama, Minister of State for Artificial Intelligence, indicated that this will benefit the industry by enriching media content and supporting media research (Masterminds, 2019). 

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