Emirati Journal of Digital Arts & Media

Browse Journals

Articles

Vol. 2 No. 1 (2024): Emirati Journal of Digital Arts & Media

The Role of Popular Culture in social media on Millenniums’’ behaviors and social Identity

  • Dina Mohamed Younis
Submitted
May 24, 2024
Published
2024-05-24

Abstract

Popular culture is comprised of “mainstream” attitudes, beliefs, ideas, and images that are created by different media outlets ranging from print, television and the Internet. Popular culture is being greatly endorsed and promoted by the notion of globalization. Where it’s the idea that the world order is homogenous and harmonized. According to Hebdige, (2012) he defined popular culture as “a set of generally available artifacts: films, records, clothes, TV, programs, modes of transport, etc.” he argues that it is often known as market culture or mainstream culture. Due to the effect of Media globalization and popular culture, adolescents are being exposed – both negatively and positively- to numerous influential figures through radio, Internet, print media and television (Giles and Maltby 2003). At the peak of media globalization and with the rise of popular culture the phenomenon of celebrity culture has emerged (Gamson 1994; Holmes and Redmond 2006;).

References

  1. Ali, F., Sultana, S., & Batool, A. (2023). Examining the Impact of Social Media Advertisements in Promoting Fashion Sense among University Students. UCP Journal of Mass Communication, 1(2), 1-21.
  2. Ashley, C.(2014, December) Popular culture. Retrieved March 1, 2016. from Sociology.about.com: http://sociology.about.com/od/P_Index/g/Popular-Culture.htm
  3. Bandura, A. (1977). Social learning theory (Vol. 1). Prentice Hall: Englewood cliffs.
  4. Durmaz, L. (2014). The role of social media in the fashion industry: How fashion blogging encourages two-way symmetrical communication.
  5. Hebdige, D. (2012). Subculture: The meaning of style. Routledge.
  6. Giles, D. C., & Maltby, J. (2004). The role of media figures in adolescent development: Relations between autonomy, attachment, and interest in celebrities. Personality and individual differences, 36(4), 813-822.
  7. Gamson, Z. F. (1994). Collaborative learning comes of age. Change: The Magazine of Higher Learning, 26(5), 44-49.
  8. Gray, P. S., Williamson, J. B., Karp, D. A., & Dalphin, J. R. (2007). The research imagination: An introduction to qualitative and quantitative methods. Cambridge University Press.
  9. Holmes, S., & Redmond, S. (2006). Introduction: Understanding celebrity culture.
  10. Jeresano, E. M., & Carretero, M. D. (2022). Digital Culture and Social Media Slang of Gen Z. United International Journal for Research & Technology, 3(4), 11-25.
  11. Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2009). Marketing management– European edition. Harlow, England: Pearson Prentice Hall Publishing, 467-468.
  12. McDonald, N. C. (2015). Are millennials really the “go-nowhere” generation?. Journal of the American Planning Association, 81(2), 90-103.
  13. Mitra, R., & Fyke, J. P. (2017). Popular Culture and Organizations. Int. Encycl. Organ. Commun., no. February, 1-12.
  14. SAMUEL, U. (2016). Visual Communication of Popular Culture and Its Influence on Advertising and Branding in Digital Media.
  15. Shah, A. M., Zahoor, S. Z., & Qureshi, I. H. (2019). Social media and purchasing behavior: A study of the mediating effect of customer relationships. Journal of Global Marketing, 32(2), 93-115.
  16. Taye, M. R., & NP, A. J. (2019). A study on new trends in the social media promotion of the Fashion Industry.
  17. Tracy, S. J. (2012). The toxic and mythical combination of a deductive writing logic for inductive qualitative research. Qualitative Communication Research, 1(1), 109-141.
  18. Wimmer, R. D., & Dominick, J. R. (2013). Mass media research. Cengage learning.

Downloads

Download data is not yet available.

Most read articles by the same author(s)