Abstract

In  this  fast-evolving  world,  new  words  and  lexicons  emerge  in  spoken and  written  discourse, necessitating  a  continual  update  of  one's  reservoir of  vocabulary  and  linguistic  knowledge. The rapid  proliferation  of neologisms  in  the  media  context  poses  a  unique  challenge  for  novice ranslators,  where  conventional  translation  strategies  may  fall  short  in capturing  the  essence, connotations, and usage of innovative terms. This paper examines the difficulties faced by novice translators  in  the  media  context  in  translating  these  neologisms  and  explores  research-based methods for overcoming these challenges. Through an in-depth examination of existing literature, relevant studies, and classroom practices, this research seeks to inform pedagogical practices and enhance the effectiveness of translation education at the university level.

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