Abstract

Strategic management is the evaluation, planning, and implementation process to maintain or improve competitive advantage. The examination consists of appraising the macro and the microenvironmental contexts. The strategic implementation looks forward to effective leadership in practice to establish the suitable structure of the firm, foster organizational culture and evaluate the strategic processes through the relevant control systems and tools. The organizational results demonstrate the success of the strategic measures undertaken like revenues, market shares, profitability and the return on investment. We chose a nursery located in the UAE where one of the authors was associated and explored the application of the salient strategic management concepts and business strategies. Permission was taken from the management to conform to the ethical guidelines. The brief case study can light the future research implications on the management and overcoming the obstacles encountered in the process.

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