Abstract

The objective of this study is to explore how digital transformation reshapes quality management practices in logistics companies. By analyzing three logistics firms implementing digital solutions, we examine how these technologies affect leadership, culture, processes, and customer satisfaction. this research includes a qualitative content analysis of literature and an empirical study featuring semi-structured interviews. Key findings demonstrate that digital transformation enhances efficiency, optimizes processes, and fosters continuous improvement, yet challenges such as employee resistance and technological setbacks persist. This study is valuable for logistics managers seeking to navigate digital transitions while preserving high-quality management standards.

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