مجلد 3 عدد 1 (2024): International Journal of Automation and Digital Transformation
Articles

Experts’ conceptualization exploration for digital influencing effectiveness

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  • Houda GUELZIM,
  • Said MDARBI

منشور 2024-01-13

الكلمات المفتاحية

  • Marketing,
  • Digital Influencing,
  • social media,
  • brand,
  • Strategy

الحقوق الفكرية (c) 2024 International Journal of Automation and Digital Transformation

Creative Commons License

هذا العمل مرخص بموجب Creative Commons Attribution 4.0 International License.

كيفية الاقتباس

Experts’ conceptualization exploration for digital influencing effectiveness. (2024). International Journal of Automation and Digital Transformation, 3(1), 4-18. https://doi.org/10.54878/c8vpm656

الملخص

Over this past decade, the expansion of social media has notably impacted consumer behavior. Many companies reacted to this change and turned their attention to digital influencing to engage their target audience more and more. This study aims to explore the experts’ perspective practice in relation to influencing through a qualitative study that particularly has the objective to help us to be closer to the business field’s insights about this strategy.

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